Abrir sua campanha do Google Ads e se deparar com o termo “Clique inválido” pode ser algo assustador. Trata-se de uma ferramenta que identifica cliques que por algum motivo são considerados como ilegítimos, cliques indevidos feitos no seu site ou anúncio.
Esses cliques inválidos podem ser feitos através de cliques manuais de alguém mal intencionado para aumentar o seu custo com publicidade, fazer com que seus anúncios parem de aparecer e reduza sua verba. Acredite, isso já aconteceu muito, tanto que o Google teve que agir e criar uma ferramenta de bloqueio automático a esses cliques.
Existem até programas ou robôs que promovem esses cliques, tentando prejudicar os anunciantes de alguma forma. O Google analisa nos cliques do seu anúncio o horário, cliques duplicados e padrões de cliques para eliminar qualquer tipo de clique inválido que houver.
Os cliques inválidos em sua maioria acontecem em anúncios da Rede Display, que são aquelas propagandas que aparecem nos sites. Os proprietários dos sites “alugam” espaços da página para que os anúncios apareçam, e capitalizam em cima dos cliques gerados.
É importante salientar que, se identificado o clique inválido o Google lhe reembolsa o valor que foi convertido antes.
Como visualizar os cliques inválidos na sua conta?
Agora que você já sabe o que são, é muito importante saber como ativar no relatório a coluna de cliques inválidos, para assim, avaliar melhor como andam os cliques da sua conta e se necessário, implantar alguma estratégia para barrar essa ação.
Passo 1: Na tela principal do Google Ads, no menu lateral esquerdo, clique na aba Campanhas.
Passo 2: Clique no ícone “Colunas” e em “Modificar Colunas”.
Passo 3: Na aba “Desempenho”, selecione as caixas de “Cliques Inválidos” e “Taxa de Cliques Inválidos”, clique em “Aplicar”.
Como você pode ajudar a evitar atividades inválidas?
É necessário utilizar as ferramentas do Google, como o Google Analytics e entender o seu tráfego nos anúncios. Ao fazer isso, o seu controle por parte dos seus anúncios vai ser muito maior. Outro ponto importante, é não clicar nos próprios anúncios, muitas vezes o Google identifica esse tipo de movimentação como inválida também.
Outra forma de evitar os cliques inválidos é bloquear o IP do usuário que faz os cliques inválidos. Trata-se do meio de identificar o dispositivo que está acessando o seu site e o seu anúncio. Essa funcionalidade de identificação do IP é muito útil, pois consegue entender melhor a performance do seu anúncio e as reais conversões no seu site.
Como funciona o bloqueio de IP
Para fazer o bloqueio, você precisa primeiramente ter acesso ao IP que está fazendo as ações inválidas, para conseguir essa informação é preciso ter contato com o serviço de hospedagem do site, por lá é feito o registro de todos os acessos, sendo assim, você precisa ter uma ideia dos horários que acontecem e solicitar os IP que realizaram ações naquele momento.
É muito importante entender que além dos seus concorrentes acessarem o seu site e gerarem cliques inválidos, existem algumas coisas que você mesmo pode melhorar para mudar esse cenário.
Analise os seus botões de ação, eles são direcionados para o lugar correto? O site está leve para a navegação? Seus formulários e chamadas estão objetivos e com a informação correta? Nem sempre a culpa é do concorrente.
Então, esses elementos bem estruturados e bem implementados tendem a diminuir a taxa de cliques inválidos.
Para que seus anúncios tenham um bom rendimento é importante que quem os realize seja especialista nessa área. Contratar um serviço especializado é imprescindível para alcançar mais resultados. Entre em contato com a equipe Marketing Popular para obter melhores conversões em suas campanhas!
Passo a passo para bloquear IP no Google Ads
Para fazer a exclusão de um IP primeiramente é necessário já ter coletado o IP que deseja excluir e fazer os passos a seguir.
Passo 1: Na tela principal do Google Ads, no menu lateral esquerdo, clique na aba “Campanhas”.
Passo 2: Clique em “Configurações” e em “Configurações de Campanha”, selecione a campanha a qual deseja excluir um IP.
Passo 3: Na tela de configurações de campanha selecionada, clique em “Configurações adicionais” e depois clique em “Exclusões de IP”.
Passo 4: No caixa de texto, escreva o IP que deseja excluir e clique em salvar.
Atenção! Nem sempre são cliques inválidos
É muito importante entender que além dos seus concorrentes acessarem o seu site e gerarem cliques inválidos, existem algumas coisas que você mesmo pode melhorar para mudar esse cenário.
Analise os seus botões de ação, eles são direcionados para o lugar correto? O site está leve para a navegação? Seus formulários e chamadas estão objetivos e com a informação correta? Nem sempre a culpa é do concorrente.
Então, esses elementos bem estruturados e bem implementados tendem a diminuir a taxa de cliques inválidos.
É considerado cliques inválidos cliques internacionais ou oriundos de softwares suspeitos. Essa invalidez, torna possível o estorno sobre o investimento do anunciante, que não é prejudicado ao ser vítima de cliques mal intencionados.
Para o Google, é muito importante manter a segurança e um cenário propício para bons resultados, pois isso faz com que cada vez mais seja seguro e mais pessoas passem a anunciar com eles.
Interessante mencionar que cliques que não agregam ao anunciante como 2 cliques seguidos e cliques feitos por robôs ou sites fraudulentos, também são invalidados.
125 comments on “O que é Clique Inválido no Google Ads?”
Yay google is my world beater helped me to find this great internet site!
Escape rooms
Very interesting subject, regards for putting up.!
Are you experiencing issues with your garage door? Look no further than FixNGoTX Garage Door Repair! Proudly serving your area, we specialize in fast and reliable garage door solutions tailored to your needs. Whether it’s a broken spring, misaligned track, or a malfunctioning opener, our experienced technicians are here to help.
At https://www.fixngotx.net/, we understand the importance of a functional garage door for your home’s security and convenience. That’s why we offer same-day service and 24/7 emergency repairs. Our team uses high-quality parts and the latest techniques to ensure your garage door operates smoothly and safely.
Customer satisfaction is our top priority, and we strive to provide transparent pricing with no hidden fees. Trust FixNGoTX for all your garage door repair needs. Contact us today for a free estimate and experience our exceptional service!
Hi I am so thrilled I found your site, I really found you by
mistake, while I was searching on Aol for something else,
Nonetheless I am here now and would just like
to say thank you for a marvelous post and a all round interesting blog (I
also love the theme/design), I don’t have time to read through it all at the
minute but I have book-marked it and also included your RSS feeds, so when I have time I
will be back to read a lot more, Please do keep up the excellent work.
my webpage: 만세력 무료 사이트
Hello! I could have sworn I’ve visited this website before but after going through a few of the articles I realized it’s new to me. Regardless, I’m definitely delighted I found it and I’ll be book-marking it and checking back regularly.
Hello! I just wish to offer you a huge thumbs up for your excellent info you have got here on this post. I will be coming back to your blog for more soon.
Bu casino’nun slot oyunları beni hep kazandırıyor!
Greetings! Very useful advice in this particular article! It’s the little changes which will make the most important changes. Thanks a lot for sharing!
Howdy, I believe your web site might be having browser compatibility issues. When I look at your site in Safari, it looks fine however, when opening in Internet Explorer, it has some overlapping issues. I simply wanted to provide you with a quick heads up! Apart from that, excellent site!
After looking into a number of the blog posts on your web page, I really appreciate your technique of writing a blog. I bookmarked it to my bookmark webpage list and will be checking back soon. Please check out my website too and tell me how you feel.
When I originally left a comment I seem to have clicked on the -Notify me when new comments are added- checkbox and from now on every time a comment is added I get 4 emails with the exact same comment. Is there a means you can remove me from that service? Thanks.
There’s definately a great deal to find out about this issue. I really like all the points you made.
Good web site you’ve got here.. It’s hard to find quality writing like yours nowadays. I really appreciate individuals like you! Take care!!
Pretty! This has been a really wonderful article. Thanks for supplying these details.
It’s hard to come by educated people on this topic, however, you sound like you know what you’re talking about! Thanks
I’m very pleased to discover this great site. I wanted to thank you for your time just for this fantastic read!! I definitely savored every part of it and I have you saved as a favorite to check out new stuff on your site.
Basically I am a very open person, so I am not afraid to be filmed free live mature sex cams. Therefore, I look forward to showing you one or the other video of me in the future. I want to try myself out and have new experiences. Maybe something will happen between us!
Howdy! This article could not be written much better! Looking at this post reminds me of my previous roommate! He constantly kept talking about this. I’ll forward this article to him. Pretty sure he’ll have a very good read. Thank you for sharing!
I blog quite often and I really thank you for your content. This article has truly peaked my interest. I’m going to take a note of your blog and keep checking for new information about once a week. I subscribed to your RSS feed too.
Good post. I learn something totally new and challenging on blogs I stumbleupon every day. It will always be exciting to read articles from other writers and use something from their sites.
Keep up the fantastic work! Kalorifer Sobası odun, kömür, pelet gibi yakıtlarla çalışan ve ısıtma işlevi gören bir soba türüdür. Kalorifer Sobası içindeki yakıtın yanmasıyla oluşan ısıyı doğrudan çevresine yayar ve aynı zamanda suyun ısınmasını sağlar.
This is a topic which is close to my heart… Take care! Where are your contact details though?
Everything is very open with a clear description of the challenges. It was definitely informative. Your site is extremely helpful. Thank you for sharing.
Very good info. Lucky me I recently found your website by chance (stumbleupon). I have bookmarked it for later!
I have to thank you for the efforts you have put in penning this website. I’m hoping to check out the same high-grade blog posts by you in the future as well. In fact, your creative writing abilities has encouraged me to get my own, personal website now 😉
I wanted to thank you for this very good read!! I absolutely enjoyed every bit of it. I have got you saved as a favorite to check out new things you post…
I have to thank you for the efforts you’ve put in penning this blog. I am hoping to check out the same high-grade content from you later on as well. In fact, your creative writing abilities has inspired me to get my very own site now 😉
An impressive share! I’ve just forwarded this onto a coworker who has been doing a little research on this. And he in fact ordered me breakfast because I discovered it for him… lol. So allow me to reword this…. Thank YOU for the meal!! But yeah, thanx for spending the time to talk about this topic here on your web page.
Right here is the perfect website for anybody who wishes to find out about this topic. You know a whole lot its almost tough to argue with you (not that I really will need to…HaHa). You definitely put a brand new spin on a subject that’s been discussed for many years. Great stuff, just excellent.
Good post. I learn something new and challenging on sites I stumbleupon on a daily basis. It will always be useful to read through content from other writers and use something from other websites.
Hi, I do think this is an excellent site. I stumbledupon it 😉 I will come back once again since I book marked it. Money and freedom is the best way to change, may you be rich and continue to guide other people.
I want to to thank you for this excellent read!! I definitely loved every little bit of it. I have you book-marked to look at new stuff you post…
This is a really good tip particularly to those new to the blogosphere. Simple but very accurate information… Appreciate your sharing this one. A must read post!
You should be a part of a contest for one of the most useful blogs online. I most certainly will highly recommend this website!
Can I simply just say what a relief to discover someone who truly knows what they are discussing on the net. You certainly understand how to bring a problem to light and make it important. More and more people need to check this out and understand this side of your story. I can’t believe you’re not more popular given that you surely have the gift.
I truly love your site.. Very nice colors & theme. Did you make this website yourself? Please reply back as I’m looking to create my own personal blog and would like to find out where you got this from or exactly what the theme is called. Thank you.
I’m impressed, I must say. Rarely do I encounter a blog that’s both educative and entertaining, and without a doubt, you have hit the nail on the head. The issue is something not enough men and women are speaking intelligently about. Now i’m very happy that I stumbled across this during my search for something regarding this.
You are so cool! I do not suppose I have read through anything like this before. So nice to find another person with some unique thoughts on this topic. Really.. many thanks for starting this up. This website is one thing that is required on the web, someone with a bit of originality.
Howdy! This post couldn’t be written much better! Looking through this article reminds me of my previous roommate! He continually kept talking about this. I will forward this post to him. Pretty sure he’s going to have a great read. Many thanks for sharing!
This website was… how do you say it? Relevant!! Finally I’ve found something that helped me. Thank you!
I blog frequently and I seriously thank you for your content. Your article has truly peaked my interest. I am going to bookmark your website and keep checking for new details about once per week. I opted in for your RSS feed as well.
Good day! I just would like to give you a big thumbs up for your excellent info you have here on this post. I’ll be returning to your website for more soon.
Aw, this was a really good post. Taking a few minutes and actual effort to make a really good article… but what can I say… I put things off a lot and never manage to get nearly anything done.
Way cool! Some extremely valid points! I appreciate you penning this article and the rest of the website is extremely good.
I really like it when individuals get together and share ideas. Great site, stick with it!
Way cool! Some extremely valid points! I appreciate you writing this write-up and the rest of the website is also very good.
I blog frequently and I really thank you for your information. This article has truly peaked my interest. I’m going to bookmark your website and keep checking for new details about once a week. I subscribed to your RSS feed too.
This is a topic which is close to my heart… Thank you! Where are your contact details though?
I must thank you for the efforts you’ve put in penning this site. I’m hoping to view the same high-grade blog posts by you later on as well. In truth, your creative writing abilities has motivated me to get my very own blog now 😉
You’re so cool! I don’t believe I’ve truly read a single thing like this before. So great to discover another person with a few unique thoughts on this topic. Really.. many thanks for starting this up. This website is something that is needed on the web, someone with a bit of originality.
The next time I read a blog, I hope that it won’t disappoint me as much as this particular one. After all, I know it was my choice to read, however I truly thought you would probably have something useful to say. All I hear is a bunch of crying about something that you could possibly fix if you were not too busy seeking attention.
May I simply say what a comfort to uncover somebody that truly knows what they are discussing on the web. You certainly realize how to bring a problem to light and make it important. A lot more people need to read this and understand this side of the story. I was surprised you’re not more popular given that you certainly have the gift.
Uncovering Sugar Defender has actually been a game-changer for me, as I’ve
constantly been vigilant about managing my blood glucose levels.
With this supplement, I feel empowered to take charge of my health and wellness,
and my latest medical exams have shown a substantial turnaround.
Having a trustworthy ally in my corner supplies me with
a complacency and confidence, and I’m deeply glad for the extensive difference Sugar Protector has actually made in my wellness.
I’ve fought with blood sugar changes for many
years, and it actually influenced my power degrees throughout the day.
Considering that beginning Sugar Protector, I really
feel much more well balanced and alert, and
I don’t experience those afternoon drops anymore! I love that it’s a
natural option that works with no severe negative effects.
It’s absolutely been a game-changer for me
May I just say what a comfort to uncover a person that genuinely knows what they’re discussing on the internet. You certainly realize how to bring an issue to light and make it important. More and more people really need to read this and understand this side of the story. I can’t believe you are not more popular given that you certainly have the gift.
This web site definitely has all of the information I wanted about this subject and didn’t know who to ask.
I truly love your blog.. Pleasant colors & theme. Did you make this web site yourself? Please reply back as I’m planning to create my very own blog and would like to find out where you got this from or exactly what the theme is named. Thank you!
I’m pretty pleased to uncover this website. I wanted to thank you for your time due to this fantastic read!! I definitely liked every part of it and I have you book-marked to look at new things on your blog.
You should take part in a contest for one of the most useful websites on the web. I will highly recommend this web site!
You ought to take part in a contest for one of the finest blogs on the net. I most certainly will highly recommend this site!
En sevdiğim slot oyunu Dead or Alive II, her spin büyük bir kazanç şansı sunuyor.
Greetings! Very helpful advice within this article! It’s the little changes that produce the most important changes. Many thanks for sharing!
Saved as a favorite, I love your site.
Bahislerde dikkatli olmak ve doğru strateji geliştirmek, kazançlarımı sürekli artırıyor.
Suncity
En sevdiğim slot oyunu Immortal Romance, her spin kazanç dolu.
Wonderful post! We are linking to this great post on our website. Keep up the great writing.
Casino’nun sunduğu promosyonlar sayesinde slot oyunlarında her zaman şanslı hissediyorum.
Howdy! Do you know if they make any plugins to assist with
SEO? I’m trying to get my blog to rank for some targeted
keywords but I’m not seeing very good success.
If you know of any please share. Thank you! I saw similar art here:
Eco product
Good web site you have here.. It’s hard to find excellent writing like yours these days. I seriously appreciate people like you! Take care!!
Great post. I will be dealing with some of these issues as well..
Way cool! Some extremely valid points! I appreciate you writing this post and the rest of the site is very good.
En sevdiğim slot oyunu Book of Fortune, her spin büyük bir kazanç fırsatı sunuyor.
I was able to find good information from your blog posts.
I need to to thank you for this good read!! I certainly enjoyed every bit of it. I’ve got you book marked to check out new stuff you post…
An impressive share! I’ve just forwarded this onto a co-worker who was conducting a little research on this. And he actually bought me lunch because I stumbled upon it for him… lol. So let me reword this…. Thanks for the meal!! But yeah, thanx for spending some time to talk about this issue here on your site.
Spot on with this write-up, I honestly believe this web site needs a great deal more attention. I’ll probably be back again to read more, thanks for the advice.
This site was… how do I say it? Relevant!! Finally I’ve found something that helped me. Many thanks!
Great article. I will be dealing with some of these issues as well..
The very next time I read a blog, I hope that it doesn’t fail me just as much as this one. After all, I know it was my choice to read through, but I genuinely believed you would probably have something interesting to say. All I hear is a bunch of complaining about something you could fix if you were not too busy looking for attention.
Hello there, I do think your blog might be having web browser compatibility issues. When I take a look at your site in Safari, it looks fine however when opening in Internet Explorer, it’s got some overlapping issues. I merely wanted to provide you with a quick heads up! Aside from that, excellent blog.
I wanted to thank you for this great read!! I absolutely enjoyed every little bit of it. I have got you saved as a favorite to look at new things you post…
I want to to thank you for this good read!! I absolutely loved every bit of it. I have got you book marked to look at new things you post…
Bu sitede kazandığım parayı hızlıca çekebildim, çok güvenilir.
It’s hard to find educated people in this particular subject, however, you seem like you know what you’re talking about! Thanks
Deneme bonusu ile bedava bahis yaparak büyük kazançlar elde ettim!
I could not resist commenting. Very well written!
Her gün casino’daki slot oyunlarını deniyorum ve kazançlarım sürekli artıyor.
Your style is unique in comparison to other folks I’ve read stuff from. I appreciate you for posting when you’ve got the opportunity, Guess I will just bookmark this blog.
Excellent article. I certainly love this website. Thanks!
Deneme bonusu ile Aviator oynarken hiç risk almadan büyük ödüller kazanıyorum!
bookmarked!!, I love your blog!
https://go88club2.com/
Two enormous revolving cylinders, every carrying 6,000 fathoms (36,000 ft; 11,000 m) of cable, have been fitted to the deck to enable deep-sea trawling for marine specimens.
Bu casino’nun sunduğu canlı bahis seçenekleri futbol maçlarına ekstra heyecan ve kazanç katıyor!
I’m amazed, I must say. Seldom do I encounter a blog that’s both educative and engaging, and without a doubt, you’ve hit the nail on the head. The issue is an issue that not enough folks are speaking intelligently about. I’m very happy I found this in my hunt for something concerning this.
You made some good points there. I checked on the net for more info about the issue and found most individuals will go along with your views on this web site.
Excellent article. I’m dealing with many of these issues as well..
Good information. Lucky me I recently found your blog by chance (stumbleupon). I have book-marked it for later.
Futbol bahislerinde doğru tahminlerle sürekli büyük ödüller kazanıyorum!
This website was… how do you say it? Relevant!! Finally I have found something which helped me. Kudos!
Aw, this was an exceptionally nice post. Taking the time and actual effort to generate a very good article… but what can I say… I procrastinate a lot and don’t seem to get anything done.
Quay lén trong phòng wc
I was more than happy to uncover this page. I need to to thank you for your time due to this wonderful read!! I definitely savored every part of it and I have you saved to fav to look at new information in your blog.
I was more than happy to discover this website. I wanted to thank you for ones time for this fantastic read!! I definitely liked every little bit of it and i also have you saved as a favorite to check out new information in your web site.
sugar defender reviews Uncovering Sugar Protector has been a game-changer for me, as
I’ve always been vigilant about handling my blood sugar level degrees.
I currently really feel equipped and positive in my capacity to maintain healthy and balanced degrees, and my
latest health checks have reflected this development.
Having a trustworthy supplement to complement my a massive source of
comfort, and I’m truly happy for the considerable distinction Sugar Protector
has actually made in my overall health.
Deneme bonusu ile bahis yaparken hiç para yatırmadan kazandım!
Greetings! Very helpful advice in this particular post! It’s the little changes that make the most significant changes. Many thanks for sharing!
Hey there! I just want to offer you a big thumbs up for the great information you have got right here on this post. I am returning to your blog for more soon.
Bu casino’nun sunduğu canlı bahis seçenekleri, futbol maçlarını izlerken daha da heyecanlı hale getiriyor!
Very good article. I will be going through many of these issues as well..
I couldn’t resist commenting. Exceptionally well written.
An invalid click in Google Ads refers to clicks that violate Google’s policies, such as accidental, repetitive, or fraudulent clicks. For example, if someone clicks on an ad for a brown biker jacket multiple times without intending to make a purchase, it may be flagged as an invalid click, affecting ad performance and costing advertisers.
This blog was… how do I say it? Relevant!! Finally I’ve found something that helped me. Many thanks!
Having read this I believed it was very informative. I appreciate you spending some time and effort to put this informative article together. I once again find myself spending a lot of time both reading and commenting. But so what, it was still worthwhile!
Hi! I could have sworn I’ve visited this web site before but after going through many of the articles I realized it’s new to me. Regardless, I’m definitely delighted I stumbled upon it and I’ll be bookmarking it and checking back frequently!
Good post! We will be linking to this great content on our website. Keep up the great writing.
Great article. I will be dealing with a few of these issues as well..
Good article! We will be linking to this great content on our site. Keep up the great writing.
Aw, this was a really nice post. Finding the time and actual effort to produce a very good article… but what can I say… I hesitate a whole lot and don’t seem to get anything done.
Introducing to you the most prestigious online entertainment address today. Visit now to experience now!
Introducing to you the most prestigious online entertainment address today. Visit now to experience now!
Your style is unique in comparison to other folks I’ve read stuff from. Many thanks for posting when you’ve got the opportunity, Guess I’ll just bookmark this web site.
I truly love your blog.. Great colors & theme. Did you create this web site yourself? Please reply back as I’m looking to create my own site and would love to learn where you got this from or just what the theme is named. Thanks.
Introducing to you the most prestigious online entertainment address today. Visit now to experience now!