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O que são as Fotos 360º no Google

Antes de ir a algum estabelecimento, as pessoas buscam no Google fotos/vídeos para conhecê-lo. Por isso, ter um perfil bem construído com boas fotos e o diferencial das fotos 360º, vai atrair muito mais visitas do que um concorrente que não o possui. 

O que é foto 360º

A fotos 360º é um formato de imagem que possibilita você visualizar por meio de imagem o local em todos os ângulos.

Com este tipo de imagem você consegue visualizar a parte da frente e o que está atras do fotógrafo sem ter a necessidade de imagens adicionais.

O que é Tour Virtual

Uma foto comum não é capaz de mostrar todos os ângulos de um ambiente, por isso as fotos em 360º são um grande diferencial. Ela disponibiliza a visão total do ambiente, deixando até que seu cliente circule pelos ambientes através de um computador ou celular, utilizando a opção de tour virtual que o Google disponibiliza.

Uma foto 360º permite que os usuários deslizem a tela e veja desde o teto, até o chão onde estariam os seus pés se ele estivesse presencialmente naquele lugar. Tudo com muita facilidade.

Ao contratar o serviço de 360º você pode optar por um trabalho mais elaborado. Bom, sabe-se que atualmente as fotos estáticas já não atraem tanta a atenção e as pessoas sempre buscam um diferencial nos estabelecimentos.

Imagina só o seu cliente poder ver o seu estabelecimento inteiro a partir de uma tela de computador. Isso é possível através do tour virtual. Essa experiência além de ser inovadora é muito funcional tanto para o cliente quanto para a empresa. O cliente pode ter a noção real de como o estabelecimento funciona e quais os espaços que têm disponíveis. Para o estabelecimento poupa o tempo sobre possíveis dúvidas do espaço. No lugar de ficar relatando como são os ambientes é só enviar o tour virtual que a pessoa pode experienciar.

 
Essa ferramenta é muito semelhante a de Street View, onde as pessoas podem transitar pelas ruas, mas nesse caso ela tem acesso aos ambientes reais do estabelecimento comercial ou empresa.

 
Essa ferramenta é muito útil para empresas que querem se aproximar do seu público, demonstrar-se mais acessível, humana e transparente.

Entenda a funcionalidade do Tour Virtual

As fotos aumentam a sua relevância no Google, os insights no Google meu negócio e também as funcionalidades referentes ao Google Maps.


As empresas buscam constantemente novas maneiras de saírem na frente. Optar por esse tipo de serviço é algo importantíssimo para uma página no Google bem feita e completa. Além de tudo, o tour 360º aumenta a relevância da sua empresa nas pesquisas do Google isso ajuda a melhorar o posicionamento nas buscas.
Onde as fotos podem ser exibidas?

Como as fotos podem ajudar a sua empresa?

 
Depois de produzir o material em 360º, você pode utiliza-lo em qualquer aplicativo que suporte esse tipo de formato como por exemplo o Facebook e próprio Google Street View, duas plataformas que suportam esse tipo de arquivo e tem essa funcionalidade.

 
O material 360º traz para suas páginas uma experiência a mais em relação aos seus concorrentes, por isso utilize esse diferencial ao seu favor para sair na frente. A tendência é que cada vez mais empresas disponibilizam esse tipo de visualização, e em pouco tempo pode deixar de ser um diferencial para se tornar um pré-requisito.

Vale a pena realizar o Tour Virtual?

Somente o aumento da a relevância da sua página nos resultados de pesquisas, já é motivo para levar em consideração o investimento pois quanto mais visitas, mais chances de vender. Estar bem ranqueado no maior site de buscas do mundo com certeza fará a diferença nos seus resultados.

 
Outro ponto que torna esse investimento interessante é a proximidade e confiança que são gerados com o cliente. Ao sentir que as portas do negócio estão abertas a ela, as pessoas passam a ‘’se sentir em casa’’, e todos sabemos que conquistar o cliente é fundamental para que o mesmo retorne e o indique aos amigos.

Conclusão

Cada nova ferramenta que o Google lança o ajuda a se destacar no meio da multidão. É só se lembrar da imensidão da internet que você entenderá a necessidade de se destacar. Para cada pesquisa, podem aparecer bilhões de resultados de buscas. Para o usuário, esses detalhes também o ajudam bastante na hora de tomar uma decisão de compra.

 
Diante de todas essas informações, ficou clara a importância em oferecer tanto o tour quanto as fotos 360º. Se houver a possibilidade, deve-se investir nos dois.

 
Ofereça essa experiência aos seus usuários com um material qualificado para sua página. A Marketing Popular conta com equipamento ideal para captura desse tipo de imagem e com equipe especializada no assunto para lhe entregar o melhor produto.

Entre em contato para saber mais! 

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