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O que é Extensão de Sitelink no Google Ads?

Hoje nós vamos falar sobre o que é extensão de Sitelink? Descubra tudo no artigo abaixo.

Analisando site por site, o Google identifica seus links internos e subpáginas. A partir daí ele consegue reunir uma estrutura de sitelink para otimizar a busca do usuário.

Os sitelinks são gratuitos para adicionar. Você só pagará pelos cliques das pessoas que visualizarem seu anúncio. O valor cobrado será o mesmo independentemente do link em que o usuário clicar.

Resumindo, um sitelink oferece mais opções para o cliente clicar, mas você não será cobrado por mais de dois cliques para cada impressão de anúncio, o que deixa esse tipo de anúncio extremamente interessante para sua empresa.

Exemplo de Extensão de Sitelink exibido no celular

Como utilizar as extensões de Sitelink?

Você pode adicionar extensões de sitelink no nível da conta, campanha ou grupo de anúncios e escolher quais textos de link (o que é mostrado aos usuários) e URLs (em quais páginas eles clicam) usar.

Em alguns casos, o Google complementa seus sitelinks com as descrições de página que você envia.

Você mesmo pode adicionar esses detalhes ao criar ou editar seus sitelinks, ou o Google pode usar automaticamente as informações de sua conta para cada sitelink (por exemplo, dados de vários anúncios em sua conta).

Quando você exibe informações adicionais junto com seus sitelinks, seus anúncios se tornam mais relevantes para clientes em potencial. Interessante, não é?

Se você criar um sitelink em um nível mais específico, ele sempre será melhor do que as extensões de sitelink de nível superior. Por exemplo, se você criar sitelinks para um grupo de anúncios, eles aparecerão por padrão como sitelinks no nível da campanha.

Para que o novo sitelink seja exibido, é importante ter o nível correto de ligação. Você também pode optar por não exibir sitelinks para um grupo de anúncios.

Lembre-se de que as extensões podem ser associadas a qualquer grupo de anúncios, campanha ou à sua conta inteira. Isso significa que uma extensão pode ter várias associações.

Como criar extensões de Sitelink?

Clique em Anúncios e extensões no Menu de páginas à esquerda e clique em Extensões na parte superior da página. Em seguida clique no botão de adição azul e em + Extensão de sitelink.

Logo depois clique em “Adicionar a” no menu suspenso e selecione o nível ao qual deseja adicionar o sitelink. É muito importante que para usar um sitelink existente, clique em Usar existente e selecione os sitelinks que deseja adicionar.

Mas clique em Criar novo se for o caso e insira o texto e o URL do seu sitelink. Insira um texto adicional sobre o seu link nos campos “Descrição” (opcional, mas altamente recomendado).

Se você completar as duas linhas de descrição, seu sitelink poderá ser exibido com esses detalhes. Clique em Salvar para salvar suas configurações para a campanha.

Como funciona os sitelinks dinâmicos?

Os sitelinks dinâmicos são um formato de extensão automática que permite que os pesquisadores do Google se conectem diretamente do seu anúncio ao que desejam saber ou comprar no seu site.

Eles conectam as pessoas com o que procuram no seu site. Os usuários vinculam-se diretamente às seções ou páginas orientadas para conversão de seu site que direcionam o tráfego.

Eles são completamente automáticos. Não há necessidade de criar um novo anúncio de texto ou configurar um novo sitelink.

Além disso, quando você ativa os sitelinks dinâmicos, o Google Ads pode fornecer automaticamente descrições dos seus sitelinks.

As formas de gerenciar links de sites mais facilmente

Tudo é dentro do Google Ads. Clique no botão Gerenciar sitelinks que aparece na parte superior do relatório.

Na janela “Sitelinks” que é aberta, clique para selecionar um sitelink.

A lista mostrará todos os sitelinks criados na conta, incluindo aqueles que já passaram da data de término ou ainda não chegaram à data de início.

Marque a caixa ao lado do sitelink desejado e clique em Aplicar.
Gostou do nosso artigo sobre o que são sitelinks? Comente abaixo sua principal dúvida que vamos responder o mais rápido possível.

Espero que tenha ajudado.

Até a próximo

Fábio F. Dias

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